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MAIN RESPONSIBILITIES:
1. Planning and delivering CRM strategies to improve customer loyalty and company commercial results.
負(fù)責(zé)全國的會(huì)員管理及發(fā)展策略以提高顧客忠誠度和公司運(yùn)營效益。
2. Manage and control CRM budget according to company whole year sales goal; Secure the implementation of member communication planning including SMS, EDM and WeChat.
控制和制定全年會(huì)員管理預(yù)算，根據(jù)市場部全年計(jì)劃和公司銷售目標(biāo)，整合會(huì)員資源，安排CRM相關(guān)計(jì)劃，切實(shí)執(zhí)行和落實(shí)各項(xiàng)會(huì)員溝通計(jì)劃，包括SMS， EDM，微信等。
3. ******* CRM system to do member life circle communication to increase member purchase frequency and average ticket.
利用CRM系統(tǒng)進(jìn)行會(huì)員生命周期的溝通，提高會(huì)員購買頻次和客單價(jià)。
4. Monthly member KPI reporting and other relevant member reporting.
日常數(shù)據(jù)支持及分析： 結(jié)合公司整體業(yè)務(wù)和CRM計(jì)劃，制作和生成日常數(shù)據(jù)報(bào)告。
5. Work with Operation Dept. and other dept. colleagues to improve member in-store experience; Develop and finetune member related function on WeChat to provide better tool and platform to serve members.
和營運(yùn)等部門緊密合作，提高會(huì)員在店內(nèi)的體驗(yàn)；開發(fā)和完善微信上會(huì)員相關(guān)各項(xiàng)功能，為店鋪同事招募和服務(wù)會(huì)員提供工具和平臺。
6. Support local store marketing colleagues on relevant member communication.
配合地區(qū)市場需求安排有針對性的會(huì)員計(jì)劃。
7. Support E-commerce marketing to improve member online and offline purchase.
支持電子商務(wù)部門的會(huì)員相關(guān)市場工作，提高會(huì)員線上線下整體的消費(fèi)。

*The above tasks and responsibilities are a summary of the typical functions of the job and may not be exhaustive of all possible responsibilities, tasks and duties of the Sr. CRM Manager.

POSITION REQUIREMENTS：
1. 6-8 years experience in CRM role. Bachelor degree or above
6-8年以上會(huì)員管理經(jīng)驗(yàn)，本科及以上學(xué)歷。
2. Background in retail industry and online/offline customer interaction
熟悉零售業(yè)線上線下與顧客互動(dòng)的模式。
3. Has experience in CRM system, good at numeric reporting and data analysis.
有使用CRM系統(tǒng)的經(jīng)驗(yàn)，對數(shù)字敏感，有較好的歸納總結(jié)能力，仔細(xì)沉穩(wěn)耐心。
4. Good at written and spoken English, good communication skills.
英文表達(dá)及書寫能力良好，溝通能力強(qiáng)。
5. Digital marketing experience is preferred.
有數(shù)字營銷經(jīng)驗(yàn)者優(yōu)先。